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Austube partners with Organic Response

Linear lighting manufacturer Austube has joined Organic Response as part of its global network of Strategic Technology Alliance (STA) Partners.

The partnership will see Austube incorporate Organic Response lighting control into its luminaires for distribution in Australia and New Zealand.

Austube provides optical systems which, when paired with Organic Response, will deliver varying ‘Tiers of Simplicity’ for lighting control without the need for additional infrastructure or wiring.

“Austube will be a great addition to our Strategic Technology Alliance, further extending the range of Organic Response-enabled luminaires available to the market,” said Ray Pfeifer, VP global sales and marketing, Organic Response.

“We are excited to have them join as part of the smart lighting revolution.”

The Organic Response STA aims to define a new global standard for collecting and disseminating occupancy information in the built environment.

Other STA members include: Eagle Lighting, ELS, Fagerhult NZ, KLIK Systems, LimeLite, Q Industries, Thorn and Zumtobel.

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Image caption: From left: Austube EGM Edwin Sargeant, Austube NSM Patrick Benson, Organic Response VP Global Sales & Marketing Ray Pfeifer and Organic Response Aus/NZ BDM Robert Evans.

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